My name is Marcel Mercado, I’m a creator of myths

I work in the video game and table-top gaming industries. With over 20 years of experience creating new and exciting worlds. I’m currently selling my art book,
Keepers of the Seal: Orubas.

Concept Art Creation

Developing visual representations of characters, environments, and key elements of the IP.

Brand Identity

Establishing a cohesive visual identity for the IP, including logos, color schemes, etc, all collected in a handy style guide document.

World-Building

Assisting clients in crafting rich and immersive worlds, including history, culture, and geography.

Illustration

Bring detailed character portraits, vibrant environment designs, or dynamic action scenes to life through captivating visuals.

Mission

I'm all about taking a product and making it shine. To turn a bland idea into something totally captivating and taking it to a new level of awesome. With over 20 years of experience, I've got a ton of know-how from which to draw. I've worked in the video game industry and the tabletop gaming world, I know what makes both tick. Plus, I'm all about diving into popular culture to see where people have been and are headed. Why do I do all this? Because I believe that making something "cool" isn't just luck – it's about doing the work and thinking things through. When I know what excites you, I can deliver that cool factor every time.

I make more than great art; I make great stories.

I want to create work that clicks with people, no matter where they're from. You know, the kind of art that sells itself! That means designing stuff that communicates visually without needing words or explanations. And hey, if a product is well-designed and easy to connect with, you better believe people will be lining up to get their hands on it! That's the goal: cohesive, timeless, and totally irresistible products.

Concept art
World-building
Character design
Brand Identity development
Illustration
Creature design
Prop design
Environment art

Why Hire me?

I'm an artist who loves getting creative! With over 20 years of experience, I've worked on more than 300 projects. Let's team up and take your project to the next level!

I don't just design, I unleash creative firestorms

Tired of bland concepts and cookie-cutter character designs? Let me infuse your brand with bold ideas and strategic brilliance, igniting campaigns that capture hearts and drive tangible results. Forget sparklers, we're here to light galaxies on fire.

I fuel creative with logic, guide passion with precision

I’m not just an artistic dreamer, I’m a strategic alchemist. I blend expert insights with unbridled passion, ensuring your project reach the right audience, hit the right chords, and deliver measurable results. Because passion without direction is a beautiful mess.

I craft strong bonds, not just visuals and copy

Let’s delve deeper than pixels and prose. We know the human heart, the language of emotions. Let’s weave stories that resonate, visuals that linger in minds, and content that sparks talks. Because true connection is the foundation of brand loyalty.

I don't just work with you, I become your Creative champion

I don't see clients, I see allies. I work in building partnerships, in understanding your vision, and becoming an extension of your team. Your goals are my canvas, your success our masterpiece. Let’s paint your dreams into reality, together.

Let's create awesome art!